Product Marketing for Technology Companies
Mark Butje

Born in the Netherlands, Butje has held marketing positions with Apple, Wang, Castel, and Brodeur Europe, before becoming an independant tech marketing consultant. This book coves a wide range of tech marketing topics, including selecting target markets; creating positioning statements; writing financial paragraphs; motivating others; and outlines how to act as a bridge between sales, development and finance.

It describes how to focus on the whole product and create solutions that match real market needs. Certainly worth a read, especially for those new to technology product marketing.