 ounded in 1991, O&Y provides a comprehensive range of marketing services to startup and early-stage B2B technology providers.
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Go-to-Market Strategies |
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Competitive and Market Research and Analysis |
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Product Development and Roadmapping |
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Website Development |
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Branding and Collateral Development |
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Demand Creation |
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Web Events |
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PR, Media, and Analyst Relations |
We work very closely with our clients to understand their objectives, then provide thoughtful, imaginative and cost-effective solutions to help them achieve their goals. |
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Click on a category at left to view examples. |
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Trade Show Fixtures developed for StatementOne/ Albridge Solutions. This 10x10 fixture was designed as a modular, standalone unit that could be expanded, with additional components, into a larger 10x20 fixture. The goal is to make optimum use of space, while providing a visually compelling presentation that is both economical to ship and easy to assemble.
Our experience with trade shows and events covers the entire gamut, from researching, identifying, and recommending shows for possible participation, to negotiation and budgeting, to preparation of necessary graphics and collaterals, to interactive presentations, to management of shipment, drayage, and show services (electrical, construction, decoration, internet, etc.) We have administered shows both domestically and internationally, and have also arranged for show sponsorships, separate meeting facilities, and hospitality suites.
We can also prvovide an on-site presence for management and logistics, as required.
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Product Marketing for Technology Companies
Mark Butje
Born in the Netherlands, Butje has held marketing positions with Apple, Wang, Castel, and Brodeur Europe, before becoming an independant tech marketing consultant. This book coves a wide range of tech marketing topics, including selecting target markets; creating positioning statements; writing financial paragraphs; motivating others; and outlines how to act as a bridge between sales, development and finance.
It describes how to focus on the whole product and create solutions that match real market needs. Certainly worth a read, especially for those new to technology product marketing. |
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