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Founded in 1991, O&Y provides a comprehensive range of marketing services to startup and early-stage B2B technology providers.
Go-to-Market Strategies
Competitive and Market Research and Analysis
Product Development and Roadmapping
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Demand Creation
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We work very closely with our clients to understand their objectives, then provide thoughtful, imaginative and cost-effective solutions to help them achieve their goals.
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Marketing Strategy
Corporate ID and Branding
Collateral Development
Website Development
Demand Creation
PR and Media Relations
Analyst Relations
Event Management
 
Strategic Services
 

Having a great idea for a product or service is half the battle. Successfully bringing it to market is what separates the relatively few winners from the multitude of losers. Don't do your homework, and you will find yourself among the latter.

Building a successful organization requires deep knowledge of both the overall marketplace, as well as of direct (and indirect) competitiors within that marketplace. External considerations, such as regulatory and compliance requirements can come into play, as do (most importantly) the wants and needs of your prospective targets.

Our experience in startup and turn-around situations — across multiple verticals — has taught us how to do the deep digging required to develop successful strategies, without breaking the bank. Utilizing primary research as well as analyst reports and industry sources, we can provide you with insight into your market and your target audience, and construct a meaningful blueprint for your marketing success.

From competitive and market research and analysis to development of strategic and tactical marketing plans, all the way through to execution, monitoring and evaluation, we can provide you with as much or as little strategic support as you need, and in a cost-effective manner that will be kind to your budget... and your bottom line!

 

Product Marketing

Product Marketing for Technology Companies
Mark Butje


Born in the Netherlands, Butje has held marketing positions with Apple, Wang, Castel, and Brodeur Europe, before becoming an independant tech marketing consultant. This book coves a wide range of tech marketing topics, including selecting target markets; creating positioning statements; writing financial paragraphs; motivating others; and outlines how to act as a bridge between sales, development and finance.

It describes how to focus on the whole product and create solutions that match real market needs. Certainly worth a read, especially for those new to technology product marketing.

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