Marketing High Technology Companies
William Davidow
Davidow's book is quite interesting — it demonstrates, in layman's terms, that while "great devices are invented in the laboratory, great products are invented in the Marketing Department." Here, an experienced practitioner from a first-rate high-tech company tells the "inside truth" about the ingredients required for marketing success. And it's an easy read, because it says everything so well and convincingly.
In particular, his discussion of the cost of entering a well-established competitor's market should be required reading for all marketing managers and chief executives. This book is definitely worth your investment in time. |
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O&Y is a marketing consultancy that provides a variety of strategic and tactical marketing services to small and medium-sized businesses, with a special focus on startup and early-stage b2b technology providers. Our areas of expertise include:
- Strategic and Tactical Marketing Consulting
- Competitive and Market Research and Analysis
- Product Development and Roadmapping
- Website Development
- Branding, Positioning, and Messaging
- Collateral Development, both Print and Web-based
- Demand Creation Initiatives
- Web Events
- PR, Media, and Analyst Relations
- Development of Case Studies and White Papers
- Business Growth Strategies and Tactics
Founded in 1991, O&Y is unique in that it can function either in a strategic capacity in helping companies who are looking to reposition or grow their solution sales, or as an outsourced tactical marketing team that takes ownership of individual marketing initiatives, or we can function as a stand-alone marketing department.
Our services include competitive and market research and analysis, product roadmapping, and the development of marketing strategies and tactics, as well as the design and production of all related collateral materials, including multimedia and event management.
Interim Marketing Support
We can also provide short-term support — on-site or off-site — to augment your internal resources during busy times or to fill-in for employees who are absent due to vacations, maternity leaves, etc.
- Flexible management and team-building for new departments and startups
- Seamless coverage during leaves of absence
- Expertise and gap-filling until permanent hires are in place
No matter the type of engagement, we work very closely with our clients to understand their objectives and the challenges to achieving them. We then provide thoughtful, imaginative and cost-effective solutions that drive revenue and profitability.
Learn More
Do you have a marketing challenge that you just can't afford to ignore, but that you simply can't afford to tackle? Give us a call at 609 586 4286, or drop us an email, and learn more about how O&Y can help you meet your marketing objectives! |
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Product Marketing for Technology Companies
Mark Butje
Born in the Netherlands, Butje has held marketing positions with Apple, Wang, Castel, and Brodeur Europe, before becoming an independant tech marketing consultant. This book coves a wide range of tech marketing topics, including selecting target markets; creating positioning statements; writing financial paragraphs; motivating others; and outlines how to act as a bridge between sales, development and finance.
It describes how to focus on the whole product and create solutions that match real market needs. Certainly worth a read, especially for those new to technology product marketing. |
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