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Marketing High Technology

Marketing High Technology Companies
William Davidow

Davidow's book is quite interesting — it demonstrates, in layman's terms, that while "great devices are invented in the laboratory, great products are invented in the Marketing Department." Here, an experienced practitioner from a first-rate high-tech company tells the "inside truth" about the ingredients required for marketing success. And it's an easy read, because it says everything so well and convincingly.

In particular, his discussion of the cost of entering a well-established competitor's market should be required reading for all marketing managers and chief executives. This book is definitely worth your investment in time.

Development of Websites and Web-Based Tools

O&Y is NOT a web design firm. What we are is a marketing services organization intent on helping you drive growth and revenue through well-conceived marketing solutions. At O&Y, we leverage the power of the internet to help drive awareness and create demand (sales) through integrated marketing activities and customer-focused website content. In fact, most of the work we do for clients is web-based. But our main focus is supporting our clients' specific business goals. Our services include:

  • Web site development, upgrades and overhauls
  • UI and navigation
  • Usability audits
  • Content development
  • Copywriting
  • Microsites
  • Landing Pages
  • Corporate Blogs
  • Intranets
  • Social media strategies
  • Search engine marketing (SEM)
  • Search engine optimization (SEO)
  • Paid inclusion and Pay-per-Click (PPC)
  • Webcasts
  • Podcasts

Our work with startups and turnaround situations — and their often limited budgets — has provided us with the experience, perspective, and skill-set that enables us to deliver results-oriented web tools for a fraction of the cost incurred with typical web-design firms.

Learn More
Do you have a marketing challenge that you just can't afford to ignore, but that you simply can't afford to tackle? Give us a call at 609 586 4286, or drop us an email, and learn more about how O&Y can help you meet your marketing objectives!

 

Product Marketing

Product Marketing for Technology Companies
Mark Butje

Born in the Netherlands, Butje has held marketing positions with Apple, Wang, Castel, and Brodeur Europe, before becoming an independant tech marketing consultant. This book coves a wide range of tech marketing topics, including selecting target markets; creating positioning statements; writing financial paragraphs; motivating others; and outlines how to act as a bridge between sales, development and finance.

It describes how to focus on the whole product and create solutions that match real market needs. Certainly worth a read, especially for those new to technology product marketing.
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