Marketing High Technology Companies
William Davidow
Davidow's book is quite interesting — it demonstrates, in layman's terms, that while "great devices are invented in the laboratory, great products are invented in the Marketing Department." Here, an experienced practitioner from a first-rate high-tech company tells the "inside truth" about the ingredients required for marketing success. And it's an easy read, because it says everything so well and convincingly.
In particular, his discussion of the cost of entering a well-established competitor's market should be required reading for all marketing managers and chief executives. This book is definitely worth your investment in time. |
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Strategic Services
At O&Y, we develop and implement marketing strategies that help our clients to acquire and retain loyal, profitable customers. We improve the marketing ROI for B2B marketers, with special expertise in the areas of enterprise technology, financial services, digital media, business services, and in other areas.
Having done work for established organizations such as Air France, The Electrochemical Society, Princeton Financial Systems, and Pfizer, as well as for innovative young companies like Actimize, Albridge Solutions, and Breakpoint Digital, we have acquired the business insight that enables us to create go-to-market strategies and tactics that are effective, affordable, and rapidly deployable.
We provide advice and hands-on assistance in:
- Competitive and Market Research
- Marketing Plan Development
- Corporate ID and Branding
- Corporate, Product, and Service Positioning and Messaging
- Go-to-Market Planning for Products and Services
- Customer Acquisition and Retention
- Development of Collateral and Sales Tools
- PR, Media, and Analyst Relations
- Event Management
What we bring to the table:
- A perspective formed by 25 years worth of real-world problem-solving on the toughest marketing challenges
- Strategic and tactical expertise that our clients might lack internally
- Knowledge of marketing best practices for many industries
- Extra capacity to manage and implement projects, without adding permanent expense
Clients also call on us when they lack marketing resources or have the need to augment their current team. When a critical role is left uncovered due to illness, maternity leave, vacation, headcount reduction, or funding issues, clients turn to O&Y.
For more information on how O&Y can help your business achieve its marketing goals, give us a call at 609 586 4286, or drop us an email, and let's see if we can help! |
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Product Marketing for Technology Companies
Mark Butje
Born in the Netherlands, Butje has held marketing positions with Apple, Wang, Castel, and Brodeur Europe, before becoming an independant tech marketing consultant. This book coves a wide range of tech marketing topics, including selecting target markets; creating positioning statements; writing financial paragraphs; motivating others; and outlines how to act as a bridge between sales, development and finance.
It describes how to focus on the whole product and create solutions that match real market needs. Certainly worth a read, especially for those new to technology product marketing. |
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