PR and Media Relations
Public relations provides companies with an opportunity to present their story, in a controlled manner, emphasizing specific aspects that need to be highlighted to their intended audiences. But telling a story in a way that is sufficiently compelling to attract the attention of writers and editors requires a kind of expertise that goes beyond standard business writing.
Communication in the digital era is really about participating in a conversation, not simply broadcasting a message. The way in which companies communicate has changed dramatically as a result of technology, disintermediation, and globalization. We've moved away from linear (create, publish, consume) communication to a mode in which content can be created, shared and consumed by virtually anyone, over an extended period of time. One advantage of this shift has been that it provides a constant feedback loop, which provides enormous value for those companies shrewed enough to listen and adapt. For example, social media-enabled press releases present essential news information in a way that allows reporters and bloggers to navigate, share and link the news, enabling your story to become an integral part of other stories. At O&Y, we publish releases in a web-friendly HTML format that supports hyperlinks, RSS feeds, and Search Engine Optimization, ensuring that they can be easily integrated into this new information paradigm.
Every day, communication is becoming even faster, more frequent, more fragmented. Content has to be not just interesting, but interactive, as well. In this kind of environment, responsiveness and adaptability are absolutely crucial to success. And while the divisions between our "business" and "social" environments are becoming blurred, there are still some constants: the ability to understand exactly what it is that the journalist, blogger, or consumer really needs; the need for compelling content; the importance of speed and proactivity; and, most importantly, the alignment of communications objectives with business goals.
Our pr and media relations services include:
- Copywriting (press releases, case studies, articles, etc.)
- Ghostwriting and bylined articles
- Traditional media relations
- Blogger relations
- Social media-enhanced press releases
- Press conferences, media roundtables, web events
- Media training
- Messaging workshops
- Multimedia press assets
- News optimization
- Website press room development and management
- Proactive media outreach
- New product launches
- Crisis management
- PR support for trade shows and conferences
At O&Y, we provide public relations initiatives that are accessible, practical, measurable... and effective. We help our clients make sense of these changes. We help them navigate the new media landscape and adapt their communications strategies. We develop and implement PR campaigns that incorporate the entire cycle of communication: content creation, content optimization, engagement, monitoring and measurement. We take a highly integrated approach to PR, incorporating both traditional and innovative tactics and using only the most relevant tools and technologies.
Learn More
Do you have a marketing challenge that you just can't afford to ignore, but that you simply can't afford to tackle? Give us a call at 609 586 4286, or drop us an email, and learn more about how O&Y can help you meet your marketing objectives!
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