Overview

Our main focus is within the startup and emerging technology space, where we feel our experience enables us to deliver the most value. Young technology firms typically focus their energies on their product or solution, and on building infrastructure to enable sound growth. Very often, they employ strategies and tactics that might have worked within the larger, more established organizations from which their managers have come, and as a result, the effectiveness and cost-to-value of their marketing suffers. O&Y is able to provide extremely focused and rapidly-deployed strategies and tactics, and typically at a fraction of the cost of doing it in-house — and certainly, of the cost of doing it throuigh a traditional agency. Our services include, but are not limited to:

• Analyst Relations
• Articulating and Communicating the Unique Value Proposition
• Case Studies
• Competitive and Market Research and Analysis
• Corporate and Product Branding
• Creative Brainstorming
• Cultivating Influencers and Connectors
• Digital and Interactive Marketing
• Event Management
• Guerrilla Marketing
• Key Opinion Leader Development
• Marketing Plan Development and Execution
• PR and Media Relations
• Product or Service Positioning and Messaging
• Speech and Ghost Writing
• Trade Show Marketing
• User Group Development

O&Y is not an advertising or marcom agency. What we are is a results-oriented marketing consulting organization, and our results are measured by increased sales, increased client satisfaction, new clients, and increased profitability from our clients' existing customer base. Our belief is simple: if the marketing plan does not produce the desired results — for example, increased sales, increased industry visibility, or increased RFI activity — then it wasn't a very good marketing plan to begin with.

Learn More
Do you have a marketing challenge that you just can't afford to ignore, but that you simply can't afford to tackle? Give us a call at 609 586 4286, or drop us an email, and learn more about how O&Y can help you meet your marketing objectives!