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Marketing High Technology

Marketing High Technology Companies
William Davidow

Davidow's book is quite interesting — it demonstrates, in layman's terms, that while "great devices are invented in the laboratory, great products are invented in the Marketing Department." Here, an experienced practitioner from a first-rate high-tech company tells the "inside truth" about the ingredients required for marketing success. And it's an easy read, because it says everything so well and convincingly.

In particular, his discussion of the cost of entering a well-established competitor's market should be required reading for all marketing managers and chief executives. This book is definitely worth your investment in time.

Collateral Development

Communicating your product or services message while building and reinforcing your brand identity is crucial obtaining adoption in your target markets. The way in which you present your messaging can mean the difference between an unmitigated success and an abject failure.

At O&Y, we've been developing successful collateral for more than 25 years, and our portfolio has run the gamut from print brochures, product data sheets and catalogues all the way to interactive sales tools, ROI Calculators, web landing pages and even event banners suitable for use on Social Networks like Facebook or LinkedIn. We know how to make your message resonate with your target market, and — most importantly — we know how to do it quickly and cost-effectively. A partial listing of they types of collateral we have produced:

  • Corporate Brochures
  • Product or Service Brochures
  • Data Sheets
  • Sales Presentations
  • Investor Presentation
  • Information Graphics
  • Product Explainers
  • ROI Calculators
  • Multi-media and Interactive Presentations
  • Customer Case Studies
  • White Papers
  • Advertising, both Print and Web-based
  • Product Demos
  • Phone Scripts in Support of Campaigns and Programs
  • Web Seminars

To see some examples of collateral we've developed, check out our Collateral samples section here.

Learn More
Do you have a marketing challenge that you just can't afford to ignore, but that you simply can't afford to tackle? Give us a call at 609 586 4286, or drop us an email, and learn more about how O&Y can help you meet your marketing objectives!

 

Product Marketing

Product Marketing for Technology Companies
Mark Butje

Born in the Netherlands, Butje has held marketing positions with Apple, Wang, Castel, and Brodeur Europe, before becoming an independant tech marketing consultant. This book coves a wide range of tech marketing topics, including selecting target markets; creating positioning statements; writing financial paragraphs; motivating others; and outlines how to act as a bridge between sales, development and finance.

It describes how to focus on the whole product and create solutions that match real market needs. Certainly worth a read, especially for those new to technology product marketing.
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