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Blogging (and Tweeting) Your Way to Thought Leadership |
| Build Credibility and Trust, One Post at a Time |
 Building a sales pipeline is all about creating awareness and making positive connections with prospects. They need to know a) That you exist; b) That you can provide a solution to some problem they have; and c) What it is that makes you better-suited than your competitors to provide that solution.
It’s not sufficient for your prospect to know who you are and what you do… or even how you do it. They need to know why they should buy from you and not from somebody else. You need to create a distinct impression in their mind that clearly distinguishes you from your competitors and makes them move from merely knowing you, all the way to wanting to do business with you. If you can learn to do this well, then once someone has done business with you, they will very likely want to stay with you — even if there's someone else out there who does it cheaper or faster. This all centers around developing a public perception of "thought leadership." |
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| Email Marketing: Yea or Nay? |
| Is Email Marketing Still Effective? |
|  Email marketing is all about creating a channel for meaningful communication between your company and your customers. The best email marketing delivers helpful, actionable messages to customers, resulting in increased brand awareness; enhanced good will; qualified leads; and new - or returning - sales.
A successful program of email marketing can result in a higher average order value; increased sales conversions, or increased repeat sales from existing customers. It keeps keeps your brand or company in the minds of your customer. For businesses with both an online and bricks-and-mortar presence, email marketing can drive online customers to make offline purchases from your brick and mortar store.
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B2B in the
World of
Social Media |
Does the hype that surrounds social media's influence on how and what consumers buy actually translate to the business environment? One can point to countless examples of how consumers have learned to block-out marketing messages, yet still put a lot of weight on the opinions of their social media "network," ultimately influencing the purchases they make. Since B2B buyers are, in fact, also "consumers," one might expect that the same behavior would carry over to their business purchases. But that's not always the case. |
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P.O.V. (for "Point of View") is our periodic e-pub that features tips and discussion about B2B and tech marketing. We hope that you'll find the information contained herein to be both interesting and useful. Got a question about anything mentioned here? Just 
