| Welcome to P.O.V. |
 P.O.V. is our periodic e-pub that features tips and discussion about B2B marketing. We hope that you will find the information contained herein to be both interesting and useful.
At O&Y, we provide a variety of marketing services to small- and mid-sized B2B marketers, including go-to-market planning, collateral development, website development, and demand creation initiatives. With more than 20 years of experience in B2B and tech marketing, our rapidly-deployable services are effective and surprisingly affordable. Contact us or visit www.oydesign.com, to learn more about how O&Y can help you compete effectively against even your largest competitors! |
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O&Y Launches New Website for Breakpoint Digital
Site Introduces New Marketing Services for Entertainment and Technology Companies |
O&Y has just launched a new website for Breakpoint Digital, a NYC-based firm that provides sales, strategy, and business development services to entertainment and technology companies.
Breakpoint Digital works with their clients to develop go-to-market strategies, quickly and cost-effectively, providing a solid foundation for driving revenue and growing their business, expanding their products and services into new markets, into new territories, and on multiple platforms. |
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| Social Media Marketing: Where's the Value? |
As companies look for
cost-effective ways to market in the down economy, many are experimenting with social media campaigns, employing a host of tools, from YouTube videos to blogs to applications on Facebook and Twitter.
But it begs the question: Is Social Media Marketing actually paying off for marketers, and how can you measure ROI?
While proponents of Social Media Marketing point to increased brand awareness, and — to some degree — more concise targeting, few are willing to go out on a limb and attribute any significant revenue growth directly to their Social Media marketing initiatives.
Social Marketing Initiatives Grow, In Spite of Lack of Useful Metrics
Still, according a report prepared for eMarketer by research firm Aberdeen Group, 21% of best-in-class companies plan to boost their social media marketing budgets by more than 25% this year, in spite of the fact that Aberdeen's research also showed that 39% of companies found it somewhat difficult to measure the impact of social media, and 20% said it was very difficult to measure.
So where does that leave you? Aberdeen and eMarketer believe that by 2013, an estimated 52% of all Internet users will be regular visitors to social networking sites. That's a significant number of users, and many of them will be potential targets for your product or service. The steady stream of updates and news from "friends" are becoming a weekly — or even daily — habit for many people. |
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| Five Tips for Better Presentations |
| There are few things as deadly as a poorly-conceived business presentation. We've all sat through more than a few, so you know exactly what I'm talking about. So why, then, do we persist in making the same mistakes on our own presentations? |
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| B2B Email Marketing 101: How to Ensure Success |
For small and mid-sized businesses, e-mail marketing is one of the most valuable and economical tools available.
It's direct, it's inexpensive, and it's rapidly deployable. But how you go about crafting an email campaign can make all the difference between success and failure. One of the most important things you can do when preparing a campaign is to put yourself in your customers' shoes. |
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