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Welcome to P.O.V.!

O&Y Founder David Z OrbanP.O.V. is our periodic e-pub with our unique Point of View about the current state of B2B marketing. In each issue of P.O.V., we discuss topics of interest to B2B marketers, along with some entrepreneurial insights from our experience with startups and early-stage companies. We partner with companies of all size, to provide them with on-demand marketing services, for projects large and small. If you're looking for some assistance short- or long-term, on- or off-site with your marketing needs, give us a call. We handle everything from collateral development to website updates to content creation to to e-newsletters to Powerpoint presentations and demand generation campaigns. Want to learn more? Just drop me a line or visit our website, to learn more about how we work and what we can offer.

David Z Orban
O&Y Partners

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Thinking about updating your website? Need to make your content more mobile-friendly? Or just need to freshen-up some content? O&Y has been developing corporate websites for more than 15 years, and can help bring yours into practical compliance with today's mobile devices, quickly and cost-effectively. Click here or contact Dave Orban to learn more.
Public Relations in the Mobile Era
Public Relations in the Era of the Mobile Web
More than 2/3 of all Americans now use a smartphone. And as smartphones and tablets continue to become more ubiquitous, the mobile revolution is having a tremendous impact on the public relations industry.
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Lead Generation for a New Era

Lead Gen PipelineI received an interesting email the other day from Bizable CEO Aaron Bird, asking, "Why are companies still using the term 'lead generation,' which focuses only on the top of the funnel?" He goes on to say that by focusing on the top of the funnel, marketers tend to optimize for "leads" rather than focusing their efforts on those activities that would have the most potential to drive new revenue.

     It's a legitimate question, and a good one. Most marketers I know have been caught in this same predicament. P&L owners hungry for results often miss the forest for the trees, and marketers, eager to placate them, feed them generous helpings of "top-of-funnel" metrics, designed to hold them at bay.

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Twitter adds analytic tools
Twitter Adds Analytic Tools to Better Track User Engagement
Twitter has unveiled a suite of analytic tools that provide users and advertisers with more and better data, through which to measure the effectiveness of their respective tweets.
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C3: The 2014 Search and Digital Marketing Conference, NYC
C3: The 2014 Search & Digital Marketing Conference, NYC
Conductor hosts the 2014 C3 at Pier 92, in NYC on October 8-9, 2014. Meet the Innovators, the Influencers, and the World Changers in search and digital marketing.
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About O&Y — We're a B2B marketing consultancy serving small- and medium-sized businesses, with emphasis on start-ups and emerging tech companies. We provide a range of cost-effective marketing services, designed to increase awareness and drive revenue, including: Market Research and Analysis; Go-to-Market Planing; Product Marketing; Corporate ID; Branding, Positioning and Messaging; Collateral Development; Website Development; Demand Creation Strategies; PR and Media Relations, and Analyst Relations. For more info, visit us at

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