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Strategic and Tactical Marketing Demand Creation Website & Collateral Development The O&Y Marketing Blog
Strategic and Tactical Marketing
Founded in 1991, O&Y provides a comprehensive range of marketing services to startup and early-stage B2B technology providers.
Go-to-Market Strategies
Competitive and Market Research and Analysis
Product Development and Roadmapping
Website Development
Branding and Collateral Development
Demand Creation
Web Events
PR, Media, and Analyst Relations
We work very closely with our clients to understand their objectives, then provide thoughtful, imaginative and cost-effective solutions to help them achieve their goals.
Lead Acquisition and Demand Creation
Demand creation helps both emerging and established companies develop global, integrated customer acquisition and retention marketing programs that are targeted, measurable, and drive revenue. For O&Y, demand creation is more than just lead generation and conversion. It is a comprehensive process that helps to build share, enhance brand equity, and engender customer loyalty through value-added cross-selling and up-selling.
Web and Collateral
Clear and consistent print, web and interactive materials convey your story when you're not there in person to do it yourself. O&Y focuses on delivering your message through a variety of vehicles ensuring that your message is relevant and compelling to your target audiences. From corporate ID and branding to print and web-based collaterals, websites, landing pages, case studies, presentations, and thought leadership articles and white papers, our documented, real-world experience can help you to make the impact you need, without breaking the bank.
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